
At One World Company, each brand has its own identity, purpose, and orbit — but together, they create something bigger. Retail, hospitality, creative services, production, and specialty concepts all work independently while staying connected by shared values, strong leadership, and a belief in building businesses that bring people together.


Founder/First Employee/Operations Team
An abreviated bio goes something like this -- high school, college, US Navy, graduate school, work, marriage, business owner. I have been part of the outdoor, environmental, consesrvation movement my entire life. As a young child, my father would allow me to camp in our back yard most nights (often on
Founder/First Employee/Operations Team
An abreviated bio goes something like this -- high school, college, US Navy, graduate school, work, marriage, business owner. I have been part of the outdoor, environmental, consesrvation movement my entire life. As a young child, my father would allow me to camp in our back yard most nights (often on school nights) and I was very outspoken about nieghborhood tree preservation. My childhood enthusiasm for the great outdoors has endured well into my adult years and that passion provides guidance for most of my decisions in life.

Finance Team
Dori has been a cornerstone of our company for over a decade, guiding us through some of our most profitable years while also providing diligent management during lean times. Her calm demeanor and soft-spoken nature create a reassuring presence within the Finance Team. Always maintaining a positive attitude, Dori embodies
Finance Team
Dori has been a cornerstone of our company for over a decade, guiding us through some of our most profitable years while also providing diligent management during lean times. Her calm demeanor and soft-spoken nature create a reassuring presence within the Finance Team. Always maintaining a positive attitude, Dori embodies the qualities one looks for in a leader, ensuring that our financial operations are both effective and harmonious. Her leadership has been instrumental in our continued success.

Office Team
Toby brings a wealth of experience in the healthcare field to our company, adeptly managing all the administrative challenges that many of us find difficult to navigate. We are incredibly grateful to have her on our team. Beyond her administrative expertise, Toby serves as a vital sounding board for our creative ideas, often gr
Office Team
Toby brings a wealth of experience in the healthcare field to our company, adeptly managing all the administrative challenges that many of us find difficult to navigate. We are incredibly grateful to have her on our team. Beyond her administrative expertise, Toby serves as a vital sounding board for our creative ideas, often grounding us with her insightful perspective. Her support and guidance ensure we stay focused and aligned, making her an invaluable asset to our success.

Operations Team
Deserae has been with One World Company for 14 years and has grown alongside it as the company’s brands and businesses have evolved. As Operations Manager, she works across the company to keep the many moving pieces connected, build systems that support the team, and help day-to-day operations run smoothly. With a relations
Operations Team
Deserae has been with One World Company for 14 years and has grown alongside it as the company’s brands and businesses have evolved. As Operations Manager, she works across the company to keep the many moving pieces connected, build systems that support the team, and help day-to-day operations run smoothly. With a relationships-first approach, she believes good systems should make work easier for the people using them. Outside of work, Deserae loves being outdoors, spending time with her family, and keeping up with her two crazy doodles.

Buying Team
Katie has been with us longer than any other employee, bringing a wealth of experience in buying and merchandising to our company. Her extensive knowledge and industry expertise have earned her great respect among her peers. With a keen eye for emerging trends, Katie consistently identifies opportunities that enhance our of
Buying Team
Katie has been with us longer than any other employee, bringing a wealth of experience in buying and merchandising to our company. Her extensive knowledge and industry expertise have earned her great respect among her peers. With a keen eye for emerging trends, Katie consistently identifies opportunities that enhance our offerings and strengthen our market position. Her commitment and insights make her an invaluable member of our team.

Edenton Team
Ken brings a lifetime of leadership and a love of the outdoors to his role as Store Manager at Surf, Wind & Fire in Edenton. After retiring from a 35-year career with NC Farm Bureau, he traded the traditional retirement plan for something a little more adventurous. Winters find him in Colorado working the lifts at Steamboat Re
Edenton Team
Ken brings a lifetime of leadership and a love of the outdoors to his role as Store Manager at Surf, Wind & Fire in Edenton. After retiring from a 35-year career with NC Farm Bureau, he traded the traditional retirement plan for something a little more adventurous. Winters find him in Colorado working the lifts at Steamboat Resort, while the warmer months bring him back to Edenton and SWF. A longtime member of the Edenton community, Ken has also spent years volunteering with local organizations. When he isn’t working or volunteering, you’re likely to find him cycling, hiking, skiing, or planning his next outdoor adventure.

Bar Team/New Bern Team
Robert comes to our company with many years of experience in the footwear and retail industry. He has given our bar and food service a new direction with different coffees and snack products. Our sale have increased 20% since implementing his ideas. We are lucky to have him.

Design Team
A graphic design student and a very creative Design Team leader, Carly manages our warehouse, brands and the creative output for the company. She loves living in the south with her two pups, Lambo and Aspen.

North Carolina and South Carolina
or several decades, Sheila has been an outspoken advocate for our industry. Her experience spans all aspects of retail, including buying for department stores and specialty retailers, as well as design and manufacturing. Over the past 10 years, she has concentrated her efforts on sales and marketing. I
North Carolina and South Carolina
or several decades, Sheila has been an outspoken advocate for our industry. Her experience spans all aspects of retail, including buying for department stores and specialty retailers, as well as design and manufacturing. Over the past 10 years, she has concentrated her efforts on sales and marketing. If you're involved with the outdoor surf industry anywhere in the Southeast, it’s likely that you're collaborating with Sheila in some capacity. Her expertise and dedication have made a significant impact on the industry and those who work within it.

Virginia and West Virginia
Natalie has been a versatile asset to our company, wearing many different hats throughout her tenure. Her journey began as an art student, and she later earned her MBA, bringing a unique blend of creativity and business acumen to her work. With her vivid imagination and practical approach, Natalie plays a cru
Virginia and West Virginia
Natalie has been a versatile asset to our company, wearing many different hats throughout her tenure. Her journey began as an art student, and she later earned her MBA, bringing a unique blend of creativity and business acumen to her work. With her vivid imagination and practical approach, Natalie plays a crucial role in driving the company forward. While her primary focus is on sales and expanding markets, she also lends her talents to our digital platforms and photography, making her an invaluable member of our team.
New Bern Goods gift and apparel shop in downtown New Bern. https://www.etsy.com/shop/NewBernGoods

Located on the corner of Craven and Pollock St.
Hurricane Florence affected many citizens and businesses of New Bern, and Surf, Wind, and Fire was no exception. As stated in the 2018 article "Hundreds rescued, many still trapped in New Bern, N.C., as city is battered by Florence", "'This is pretty significant. This is pretty horrific for a little town that's not used to this kind of stuff,' echoed Jill Maxwell, 57, a New Bern resident and manager of Surf, Wind, and Fire, a local outdoor lifestyle store."
Hundreds rescued, many still trapped in New Bern, N.C., as city is battered by Florence
The image here is a picture of the destruction Hurricane Florence caused to the Surf, Wind, and Fire storefront back in 2018.
Image Credit: Hurricane Florence Devastated New Bern Three Years Ago. The City Is Prepping For the Next 'Big One'
Published in OurState.com -- Be sure to stop at Surf, Wind, and Fire, an outdoor-gear shop with an unexpected little bar tucked into the front corner. Its knotty pine walls surround clothing, kites, shoes, and backpacking supplies. As you sit a spell and sip a Paycheck Pilsner at a table out front, enjoy friendly greetings from local passersby.
So far our fundraiser for helping victims of Hurricane Helene has raised $4,720 which puts us so close to our goal of $5,000! Within the first week of this campaign, you guys helped us raise over $1,000 and look how far we have come! This is in combination with our Round-Up Program we have been doing as well where we give customers the option to round up their bill to the next dollar to donate to the cause. Since we are so close to reaching our goal we will not be printing anymore shirts, so stop by and snag one before we are all out!
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